Key Stakeholders


Companies and institutions are the buyers of carbon credits and indirect funder of various carbon reduction projects in the market. They are important end-users of carbon credits to offset their own carbon emissions and reduce their carbon footprint. In many cases, they are subject to government regulations or industry standards. They also buy carbon credits as a way to demonstrate their commitment to sustainability and differentiate themselves from competitors.

For CYNK, companies and institutions provide major liquidity to the market, which sometimes add up to 90% of the current trading volume of carbon credits. Therefore, CYNK develops a set of services throughout the value chain that are tailored to the needs of enterprises in the carbon market. Among many factors they consider, the quality of climate assets is the most important factor.

Standard Bodies and Policy Holders

There are several standard bodies that play a role in the carbon market, including the United Nations Framework Convention on Climate Change (UNFCCC) and the International Emissions Trading Association (IETA). The UNFCCC is an international treaty that aims to address the problem of climate change, and the IETA is a global business association that works to promote the development of efficient and effective carbon markets.

These organizations help to establish the rules and guidelines for carbon trading, and they play a crucial role in the operation of carbon markets around the world. CYNK is working closely with standard bodies across the globe to discover and potentially develop new standards applicable to Web3 industries to improve the overall efficiency and effectiveness of the new market.

Carbon Registries

Carbon registries (centralized) provide a transparent and secure way of tracking the transfer of carbon credits. This helps to ensure that the carbon market operates efficiently and effectively, and it helps to prevent fraud and abuse. Some of the leading carbon registries include Verra, Gold Standards, Climate Action Reserve, and American Carbon Registry. In addition, carbon registries provide important information about the carbon market, such as the volume of carbon credits being traded and the prices at which they are being sold. This information can be used by governments, businesses, and other stakeholders to make informed decisions about their participation in the carbon market.

Carbon registries and some standard bodies govern carbon offset methodologies, which are the procedures and guidelines used to calculate the carbon emissions reductions that are generated by a particular project. These methodologies are important because they provide a consistent and transparent way of estimating the environmental benefits of a project, which is necessary in order to determine the number of carbon credits that can be generated by the project. By setting clear and consistent rules for calculating carbon emissions reductions, carbon offset methodologies help to prevent fraud and abuse, and they help to ensure that carbon credits are a reliable and effective tool for reducing greenhouse gas emissions.

CYNK is working closely with centralized carbon registries across the globe to ensure the high quality of climate assets being traded on the platform. CYNK is also actively discovering new opportunities for innovative methodologies applicable to Web3 industries so that many new and high quality climate assets can be developed in a professional and efficient manner

Project Developers

For-profit or not-for-profit organizations responsible for developing and implementing carbon reduction projects. These projects can take many forms, including renewable energy generation, energy efficiency improvements, or reforestation and conservation efforts. The goal of these projects is to reduce carbon emissions or remove greenhouse gases from the atmosphere, which can then be offset through the issuance of carbon credits. They are in the forefront of driving innovation and implementation of carbon reduction projects.

For CYNK, project developers are important stakeholders because they provide the underlying values of tokenized climate assets being traded on the exchange. Project developers will also be conducting Initial Green Offerings through various products CYNK offers, such as the Green Launchpad. Therefore, it is important for CYNK to establish long-time relationships with leading project developers to gain access to high quality off-market carbon credits and provide various funding opportunities via tokenization.

Individual Consumers

Individual consumers play an important role in reducing greenhouse gas emissions through their purchasing decisions. For example, if an individual consumer chooses to buy goods and services from companies that have reduced their carbon emissions, it can create a demand for low-carbon products and incentivize other companies to reduce their emissions as well. Additionally, individual consumers may be directly impacted by carbon pricing through changes in the cost of goods and services, and their support or opposition to carbon pricing policies can influence the success or failure of carbon markets.

For CYNK, individual consumers are significant stakeholders because they are end-users who take real-world climate actions to fight climate change. As we have seen from the past decade, more consumers are aware of the importance of climate change and are actively pursuing actions to reduce carbon emissions more than ever. On CYNK, individuals can purchase carbon credits, participate in various classes of climate projects, trade and exchange tokens, and provide significant liquidity through stablecoins and/or fiat in the future.

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